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New Business Models, Best Practices and Technology
Innovation Driving the Growth of Live Event Television

Live events—from traditional powerhouses like sports and award shows to newer initiatives such as games, spectacles, talk shows and musicals—have never been hotter. The urgency around seeing them live has stoked demand among viewers and advertisers, and helped unlock the potential of production technology and social media.

The Business of Live Television Summit will identify the best practices being developed around live events and provide answers to such complex questions as:

• How do companies create successful initiatives, from product integrations to marketing campaigns, as the live marketplace gets more crowded?

• How do producers game-plan for telecasts that are by nature unpredictable?

• What new technologies are improving workflows, reducing costs and increasing
the production value of live broadcasts?